Photo: Apaar Tuli, 2020



Value shop is an interactive shopping and voting experience at the cross section of design fiction and critical food design. It reflects upon a society where instead of being citizens, we have primarily become consumers, and where complex decisions have collapsed into polarised binaries.

In this shop, the choices made through buying products with opinionated labels also become legal votes in a direct democracy. By making voting just another element of shopping, we free up more time to focus on consumption – the driver of economic growth.

Visitors can explore the Value Shop as an interactive voting experience. Statements on packages present a snapshot of many of our current societal tensions. The black and white packages with simple choices stand in stark contrast to obviously complex underlying issues. The Value Shop highlights where our society might be heading to, and the implications of such a future for the democratic process.

Value shop concept is created in collaboration by designers Heidi Uppa and Apaar Tuli.

This project has been supported with grants by Grafia ry and Taike.

Photos: Apaar Tuli, 2020