HELSINKI DESIGN WEEK
Visitors to the Helsinki Design Week’s main exhibition at the newly renovated Olympics Stadium got a chance to participate in the Value Shop. Over a period of 3 days, almost 3 700 votes on various societal topics were cast by nearly 400 individuals or groups. Many more visited to view and discuss the installation without using our voting application. From those who voted, each visitor voted on around 9 topics on average, although one enthusiastic person voted on all available products.
Exhibition visitors could cast their votes using their own smartphones through our web application. The votes were registered through mock ‘purchasing’ of products by scanning the unique QR code printed on the product label. The anonymized votes were counted with our cloud-based software. Once visitors were done voting, they could also print themselves a mock receipt of their ‘purchases’, listing their chosen values. The aggregate voting results were also displayed in real-time on a large dashboard display at the shop. Visitors were able to see how their choices influenced the overall sentiment.
Even though many of the results matched expectations, the voting also revealed some interesting topics that showed strong polarisation amongst the visitors, as well as choices that showed nearly unanimous support from all. Here are some of the most interesting results from the Value Shop: