Photo: Apaar Tuli, 2020.


Value shop concept and exhibitions are created in collaboration by designers Heidi Uppa and Apaar Tuli. The web-based QR-code scanner has been developed by Maninder Singh. We are grateful to all friends and collaborators who have participated and helped with the project.

Please contact us to hear more about the Value Shop or discuss collaboration possibilities.


Heidi is a creative director and designer specialised in concepts, food experiences, branding, communication, packaging, research and design education. Currently working as an entrepreneur and a project researcher in Aalto University. Loves old wooden houses and enjoys urban gardening, contemporary dance, nature adventures and travel photography.

Heidi Uppa
Creative / concept designer
+358 50 320 5768

Apaar is a Helsinki based designer with a background in user-centered design, architecture and urban planning. As the lead product designer of Whim, he has been closely involved in designing for the world’s first Mobility as a Service platform. Previously, he has designed a range of products and services at Nokia Design and Microsoft Design studios. Apaar is a passionate traveller, a year-round cyclist and a filmmaker.

Apaar Tuli
Interaction designer